UNICEF: The Blue Moon Gala
An immersive experience at the biggest screen display complex in the world. To help UNICEF raise money for children in emergencies.
Project:
The Blue Moon Gala
Client:
UNICEF
Services:
Strategy. Concept Development. Creative Direction. Content Creation.
UNICEF approached us to develop a high-impact live event to raise money for children in emergencies. The Venue – Outernet London, the biggest immersive screen complex in the world.
THE BRIEF:
Transport people into another world and once there, get them to take action…
The task was twofold, create a stunning ambience for guests to spend the evening in. And throughout the night, keep reminding them why UNICEF exists and get them to dig deep into their pockets and donate.
SOLUTION:
We created the Blue Moon Starscape...
In a huge space with 15-metre-high, 360 degree screens, guests were bathed in light from a giant moon which slowly moved across the room, in and out of clouds, against a backdrop of twinkling stars and nebula.
ACTIVITY:
With four display spaces at the venue, each room had its own unique version of the content…
The entrance walk – All about a high impact visual that transported guests into another world. A second room where we told the story of UNICEF's work through the decades. To the main room, where guests were immersed in a giant starscape.
In addition, we created animations to bring in video content. Animated titles for guest speakers, visuals to amplify what they were talking about. And a film which educated guests about the millions of children in developing and third world countries missing out on their education because of Covid-19.
A star studded event at the world's biggest screen display venue raising money for children in emergencies
UNICEF Good Will Ambassador, David Beckham, addresses the crowd and talks about his work with the charity.
A timeline told guests the story of UNICEF’s history and it’s work through the decades.
RESULTS:
The Blue Moon Gala raised over £750,000 on the night…
And got extensive press coverage bringing UNICEF’s work to the attention of 1000s of people who weren't at the event.
We’re continue to work with UNICEF into 2022 on the launch of their Blue Vinyl campaign set to go live in the summer.
Special thanks to the team at Outernet for their expertise and invaluable help throughout. And to the team at UNICEF who were a pleasure to work with from start to finish.
Black Paint were fantastic to work with from start to finish. They completely understood our brief and exceeded all expectations for what we thought we could achieve. Their creative design made our event truly immersive and magical and the feedback from guests was the best we have had. We look forward to working with them on many future projects.
