Peppol: Global Re-Brand
Building a new global audience for a trade organization that’s changing the way the world does business.
Project:
Peppol: Global Re-Brand
Client:
Peppol
Services:
Brand Strategy, Branding and Visual Identity, Logo Design, Editorial Positioning & Brand Personality, Creative Direction, Video Production, Motion Graphics, Website Design
Peppol, provides a platform which allows for the seamless global exchange of electronic documentation. It’s potential impact on global trade is so profound that it's use has been mandated across all public service procurement by the governments of Norway, Sweden, Australia, Singapore, Iceland and New Zealand.
It is also used by many private businesses across the world. Despite these successes, Peppol’s share of the total market was tiny and there was little awareness of Peppol or understanding of the game-changing solution they offer.
The BRIEF:
Peppol wanted to communicate what they do and why they matter to a wider audience.
Originally conceived with a focus solely on EU government and public organisations, Peppol needed to reposition the brand to reflect their growing global presence and accelerate adoption in the private sector where their services are equally relevant. They also wanted those who already knew about Peppol, and saw them as niche and technical, to re-appraise the brand.
Brand Re-Design, Website design. Exhibition materials. Business cards, video content and more
Exhibition & conference materials
Letterheads and business cards
Solution:
We re-designed the brand from the ground up.
A new logo that reflected their global presence. A new brand identity and editorial positioning, making their services and benefits easier to understand and pulling the focus away from technical jargon and firmly onto the benefits to the end-user - A gateway to faster, cheaper and more efficient global trade for organisations and businesses of every size.
We re-designed the website and produced video content for the site, social channels, conferences and exhibitions. Brand guidelines and a media toolkit were also produced to support Peppol as they implement the new branding across the world.
The old and the new. A re-designed logo (Left) lending a friendlier more welcoming face for the Global Trade organisation, reflecting their global status and evoking the speed and ease with which they allow users to connect and trade.
The new logo
Previous Logo. EU centric and a clunky acronym
Results:
The new branding will be rolled out in 2021 and we continue to work with Peppol, shifting our focus to brand building and activation to help accelerate Peppol adoption by public and private organisations across the world.
Design & Branding
Online and Social
Media Toolkit
Black Paint provided great creative leadership and talent to rebrand our organisation and develop a much stronger website concept, which has been well received by our members. They were able to draw out the essence of our offer, and added great insight and support throughout. The creative process included a high production video which is already helping to spread a greater understanding of our complex enterprise. We look forward to working with Black Paint through the next stage of our journey and can wholeheartedly recommend Adam and his wider team.
