Creating the next generation of content for a German watchmaking icon.
A. Lange & Söhne, was founded in 1845 and is one of the most revered luxury watch brands in the world. Built by hand in Dresden, East Germany, each watch is hand assembled and represents the epitome of understated, German design and engineering. Form and function in perfect balance.
They wanted to remain true to the brand's heritage whilst positioning themselves as a modern brand which marries classical artisan watchmaking techniques with understated, contemporary German design.
Telling the story of the brand’s commitment to creating some of the world’s most beautifully crafted and accurate timepieces. Letting the watches speak for themselves whilst giving the films narrative purpose.
As well as digital channels, specific versions of the films were created for use at exhibitions and at A. Lange & Söhne boutiques and other points of sale around the world.
We continue to work with the brand on their content strategy and content creation, building on a 2-year working relationship with a heritage brand that is acknowledged by many as one of the forefathers of the world-famous “German Engineering", a mark of quality, precision and understated functional design.