Mid Summer House
Building on the success of our previous experiential work “The Winter Forest Bar”. The following year, Rekorderlig Cider, asked us to develop ideas for a summer-time event that once again brought Rekorderlig Cider, and with it, an authentic slice of Swedish culture to the UK.
We decided to launch the event around Swedish Mid-Summer celebrations – A huge cultural event in Sweden. Working to this as our launch date, we devised “The Rekorderlig Mid-Summer House”.
What We Made
In the center of East London’s Victoria Park, we built an authentic re-creation of a Swedish country house: A common enough sight in Scandinavia, but an iconic standout construct in the heart of London.
Once inside, the rustic charms of the exterior gave way to a chic, modern interior drawing from the best of contemporary Swedish design.
Throughout their stay, guests were offered a range of ways to sample the different Rekorderlig flavors, keeping the products central to the experience throughout and highlighting usage occasions for the cider.
A menu of summer cocktails made with Rekorderlig was available and a tasting menu offering a trio of Swedish Hot dogs and other Scandinavian nibbles was created specifically for the event.
Specially curated playlists, DJ’s, and live music performances provided the ambience.
The experiential event stayed open for two weeks and gained over 110 pieces of press coverage in publications such as Time Out, Shortlist, Esquireand OK,and was described by the Daily Mailas “The perfect way to spend summer” .
From concept to delivery, we managed every detail of creative development, build and event management.
Agency: Outside Line
What we did: Concept Development / Creative Direction / Production / Project Management