Cider Brand Film
Swedish Cider brand, Rekorderlig cider asked us to create a brand film that promoted it’s core values: aspirational contemporary Swedish design, culture and fashion, alongside the natural beauty of Swedish nature and its dramatic landscapes – from mountains to forest, fjords, and vibrant city life.
But the activation was rooted in a deeper goal than simply producing a high production value film. It starred the four Swedish influencers who we had handpicked to promote the brand across their own social channels: Fashion Blogger, Photographer, Kite Surfer, and Snow Boarder. Thus the film pushed the profiles of our influencers and allowed us to create a range of assets that pushed people to their respective social channels, where we continued the conversation and engaged people around the influencer’s passion points, and the brand.
These conversations became an effective launch pad to leverage these highly engaged communities around other activations such as our experiential events – a meaningful way to deliver brand values and sustain deeper engagement through the lifestyles of our influencers.
Over several months we shot this film across multiple locations in Sweden (And Barbados for the kite surfing shots), featuring our four influencers doing what they were best known for, in a film that was designed as a branding piece.
The film was used online and shown in cinemas across the UK.
What we did: Concept, Creative Direction, Production, Content Creation (Directing Video & Post-Production)
Agency: Outside Line